Let me tell you something brutal.

Selama 5 tahun jadi hiring manager di Singapore tech company, gue udah review 10,000+ lamaran kerja. Dan gue notice satu pattern yang clear banget:

Kandidat dengan portofolio punya 3x lebih besar chance untuk dapat interview compared to kandidat yang cuma kirim CV + cover letter doang.

Why? Karena CV itu cuma claim. Portofolio itu proof.

7 detik Average waktu hiring manager spend buat scan CV. Tapi 2-3 menit untuk explore portofolio. Portofolio = 20x more attention time.

Di artikel sebelumnya tentang kenapa fresh grad stuck di gaji UMR, gue mention berkali-kali tentang pentingnya "proof of work" dan portofolio. Tapi gue gak kasih step-by-step gimana cara bikin-nya.

Well, artikel ini is that how-to guide.

Gue akan bongkar:

  • Apa itu portofolio & kenapa lo WAJIB punya sebagai fresh grad
  • 5 jenis portofolio berdasarkan role (tech, marketing, design, data, general)
  • Step-by-step cara bikin portofolio dari nol dalam 7 hari
  • Template portofolio gratis (Notion + Google Sites)
  • Mistakes yang bikin portofolio lo di-skip sama hiring manager
  • Contoh real portofolio fresh grad yang berhasil

Let's go.

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Template Notion + Google Sites ready-to-use untuk berbagai role. Tinggal isi, launch, dan attach ke lamaran kerja lo. 100% Gratis.

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Apa Itu Portofolio Lamaran Kerja & Kenapa Fresh Grad WAJIB Punya?

Portofolio itu simple: kumpulan project atau case study yang showcase skill & achievement lo.

Think of it as "proof of work" yang visual, accessible, dan bisa di-share via link.

Portofolio vs CV vs Resume: Apa Bedanya?

📄 CV/Resume

Isi: Daftar pendidikan, experience, skill

Format: PDF, 1-2 halaman

Fungsi: Screening awal oleh HRD/ATS

💼 Portofolio

Isi: Project showcase, case study, data, hasil kerja

Format: Website/link (Notion, GitHub, Behance, dll)

Fungsi: Proof of work untuk hiring manager

Kenapa portofolio penting banget untuk fresh graduate?

Karena as fresh grad, lo punya massive disadvantage di CV:

  • Experience section: kosong atau cuma internship 3 bulan
  • Achievement: mostly academic (IPK, juara lomba kampus)
  • Skills: cuma list tanpa proof ("Proficient in Python", "Good communication")

Hiring manager lihat CV lo dan think: "Oke, dia claim punya skill X. Tapi apakah dia beneran bisa deliver results?"

Portofolio answer that question.

Example: Fresh Grad Marketing tanpa Experience

❌ Cuma CV:
"Skill: Social media marketing, content creation, data analysis"
→ Hiring manager think: "Semua orang bisa claim gini. Show me proof."

✅ CV + Portofolio:
"Skill: Social media marketing → See my Instagram growth case study"
→ Portofolio shows: "Increased engagement from 2% to 8% in 60 days with $0 budget. Here's how..."
→ Hiring manager think: "Wow, this person can actually do the work. Let's interview."

Data gak bohong:

  • Kandidat dengan portofolio 3x lebih likely dapat interview invitation
  • 80% hiring manager untuk creative/tech roles expect portofolio di application
  • Fresh grad dengan portofolio dapat offer salary 20-30% lebih tinggi on average

5 Jenis Portofolio Berdasarkan Role

Portofolio gak harus fancy website atau design portfolio yang keren. Format-nya depend on role yang lo target.

1. Tech/Engineering Portfolio (Software Engineer, Frontend/Backend Dev)

Platform terbaik: GitHub + personal website/blog

Isi portofolio:

  • GitHub repos: 3-5 project yang well-documented dengan README yang clear (apa project-nya, tech stack, screenshot/demo, gimana cara run-nya)
  • Live demos: Deploy project lo ke Vercel/Netlify/Heroku (jangan cuma code doang, tapi working app yang bisa di-test)
  • Technical blog posts: Write-up tentang gimana lo solve problem tertentu atau build feature tertentu

Contoh project ideas:

  • Todo app dengan authentication & database (classic tapi prove fundamentals)
  • Clone Tokopedia/Airbnb/Twitter (showcase full-stack skills)
  • API integration project (consume public API, display data dengan visualization)
  • Open source contribution (contribute ke project yang udah established)

2. Marketing/Content Portfolio

Platform terbaik: Notion page, Google Sites, atau personal website

Isi portofolio:

  • Case studies: 2-3 marketing campaign yang lo eksekusi dengan data & results (even if it's side project atau volunteer work)
  • Content samples: Blog posts, social media content, email campaign, copywriting samples
  • Data/analytics: Screenshot dari Google Analytics, social media insights, conversion rates

Contoh project ideas:

  • Grow Instagram account dari 0 ke 1,000 followers dalam 30 hari (document strategy & results)
  • Volunteer social media management untuk UMKM atau NGO
  • Create & launch email campaign untuk local business
  • Write case study analyzing successful marketing campaign dari brand besar

3. Design Portfolio (UI/UX, Graphic Design, Product Design)

Platform terbaik: Behance, Dribbble, Figma public files, atau personal website

Isi portofolio:

  • Case studies: Full design process dari research → wireframe → mockup → final design
  • Before/After: Redesign existing app/website (show improvement & reasoning)
  • Personal projects: App concept, branding project, illustration series

Contoh project ideas:

  • Redesign Tokopedia/Gojek/app lain dengan better UX (document pain points & solutions)
  • Create brand identity untuk fictional startup or local business
  • 30-day design challenge (daily UI design practice)
  • Design system documentation (showcase understanding of design principles)

4. Data/Analytics Portfolio

Platform terbaik: GitHub + Jupyter notebooks, Tableau Public, Kaggle, Medium blog

Isi portofolio:

  • Data analysis projects: Find public dataset, analyze, create visualization, extract insights
  • Dashboards: Interactive dashboard di Tableau/Power BI
  • Predictive models: Build ML model untuk specific problem (with clear documentation)

Contoh project ideas:

  • Analyze Indonesian e-commerce data (sales trend, customer behavior, product performance)
  • Build price prediction model untuk housing/car market
  • Create dashboard analyzing COVID-19 data or economic indicators
  • Kaggle competition participation (even if gak menang, tapi showcase approach & code)

5. General/Non-Tech Portfolio

Platform terbaik: Notion page or Google Sites

Isi portofolio:

  • Project documentation: Event yang lo organize, volunteer work, internship projects
  • Writing samples: Report, proposal, presentation deck
  • Achievement showcase: Awards, certifications, testimonials

Contoh project ideas:

  • Organize & document community event or workshop
  • Create business proposal or market research report
  • Volunteer work documentation dengan impact & results
  • Course/certification completion dengan capstone project

📥 Download Template untuk Semua Role

Template Notion & Google Sites yang udah disesuaikan untuk 5+ role berbeda. Tinggal copy, customize, dan launch dalam 1-2 jam.

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Step-by-Step: Cara Bikin Portofolio dari Nol dalam 7 Hari

Oke, sekarang gue kasih lo exact step-by-step plan untuk build portofolio dari scratch—even if lo belum punya project sama sekali.

Day 1-2: Setup Platform & Pick Project Idea

Day 1 Morning: Pilih Platform

Recommendation based on role:

  • Tech/Engineering: GitHub + personal site (Vercel/Netlify for free hosting)
  • Design: Behance or Figma public files
  • Marketing/Content: Notion page (easiest & fastest)
  • Data: GitHub + Jupyter Notebook + Medium blog
  • General: Google Sites (free, simple, no coding needed)

Pro tip: Kalau lo gak yakin atau gak technical, mulai dengan Notion. It's free, simple, dan looks professional. Lo bisa always migrate ke platform lain nanti.

Day 1 Afternoon: Brainstorm Project Ideas

List down 5-10 project ideas yang:

  1. Relevant to target role/industry lo
  2. Solvable dalam 2-3 hari kerja
  3. Demonstrate skill yang disebut di job description

Example: Fresh Grad Marketing Role

  • Grow Instagram account tentang topic yang lo passionate (coffee, travel, productivity, dll) dari 0 ke 500 followers dalam 30 hari
  • Analyze marketing campaign dari brand favorit lo (e.g., Tokopedia's 11.11 campaign) → document strategy, execution, results
  • Volunteer buat handle social media UMKM lokal selama 1 bulan → track metrics & results

Day 2: Research & Plan Project

  • Pick 1 project idea dari list lo (pilih yang paling achievable)
  • Research gimana cara execute project tersebut
  • Create outline: What problem does this solve? What's the process? What's the expected outcome?

Day 3-4: Execute Project #1

Focus pada execution, bukan perfection.

Goal: Bikin working project atau complete case study dengan:

  • Problem statement: Apa masalah yang lo solve?
  • Process: Step-by-step apa yang lo lakukan
  • Results: Apa outcome-nya? (dengan data/screenshot/proof kalau possible)

Example timeline untuk Marketing Case Study:

  • Day 3: Execute campaign atau grow social media (6-8 jam kerja)
  • Day 4 Morning: Collect data & screenshot (metrics, engagement, conversion)
  • Day 4 Afternoon: Write case study dengan structure: Background → Strategy → Execution → Results

Day 5-6: Polish Project #1 & Add Project #2 (Optional)

Day 5: Polish & Finalize Project #1

  • Add visual elements (screenshot, graph, diagram)
  • Proofread writing (check grammar, typos)
  • Make sure link/demo is working (kalau applicable)
  • Add context untuk hiring manager: "What did I learn?" "What would I improve?"

Day 6: Add 2nd Project (Recommended but Optional)

Having 2 projects is better than 1 karena it shows consistency & range of skills.

Options:

  • Option A: Do quick 2nd project (simpler than first one)
  • Option B: Document previous work (internship project, kampus assignment, volunteer work)
  • Option C: Write analysis/case study tentang industry lo (doesn't require execution, just research & analysis)

Day 7: Launch & Optimize Portofolio

Morning: Setup Portfolio Page Structure

Minimum structure untuk portfolio page:

  1. Header: Nama lo, 1-2 kalimat intro tentang lo ("Fresh graduate passionate about [field] with hands-on experience in [skill]")
  2. Contact info: Email, LinkedIn, GitHub (tergantung platform)
  3. Projects section: List project dengan thumbnail/preview
  4. About section (optional): Brief background, skill, interest

Afternoon: Upload Projects & Test

  • Upload project #1 & #2 ke portfolio page
  • Test semua link (make sure working)
  • Test mobile view (50%+ hiring manager akan buka portfolio dari phone)
  • Ask 2-3 friends untuk review: "Apakah clear apa yang gue kerjakan? Apakah easy to navigate?"

Evening: Share & Add to Application Materials

  • Get shareable link untuk portfolio
  • Add link ke CV lo (bisa di header atau di skill section)
  • Add link ke LinkedIn profile
  • Update cover letter template lo untuk mention portfolio ("I've attached my portfolio showing [specific project]: [link]")
7 hari Total waktu untuk build portfolio dari nol dengan 2 solid projects. Compare to: Berapa lama lo stuck kirim ratusan CV tanpa hasil?

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Detailed week-by-week action plan untuk build portfolio + apply to remote jobs + get interviews dalam 30 hari. Includes:

  • ✅ 20+ project ideas untuk different roles
  • ✅ Daily checklist & accountability tracker
  • ✅ Portfolio template untuk 5+ roles
  • ✅ Application tracking spreadsheet
  • ✅ Email scripts untuk outreach & follow-up
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5 Mistakes yang Bikin Portofolio Lo Di-Skip

Portfolio bisa jadi game-changer—tapi cuma kalau lo avoid these common mistakes:

Mistake #1: Too Many Projects (Quality > Quantity)

Wrong approach: Upload 15 project tanpa context atau explanation

Right approach: Showcase 2-4 project dengan detailed case study, clear process, dan measurable results

Hiring manager gak punya waktu untuk explore 15 projects. They want depth, not breadth.

Mistake #2: No Context atau Results

Wrong: Upload screenshot project tanpa explanation

Right: Explain problem → solution → results dengan data

Example:

❌ No Context

"Social media campaign for coffee shop"

→ Hiring manager think: "Oke terus? What did you do? What were the results?"

✅ With Context & Results

"Increased Instagram engagement by 180% for local coffee shop through content strategy pivoting from product photos to behind-the-scenes & customer stories. Engagement rate: 2.1% → 5.9% in 60 days."

→ Clear problem, solution, and quantified results.

Mistake #3: Portofolio Gak Mobile-Friendly

50%+ hiring manager akan buka portfolio dari mobile device.

Kalau portfolio lo error di mobile, atau image terlalu besar sampe load lama, atau text gak readable—instant turn-off.

Solution: Always test portfolio di mobile before launch. Use tools like Google's Mobile-Friendly Test.

Mistake #4: Gak Ada Contact Info atau CTA

Hiring manager impressed sama portfolio lo. Terus... gimana cara contact lo?

Always include clear contact info:

  • Email address
  • LinkedIn profile
  • Phone number (optional tapi recommended)

Plus a CTA: "Interested in working together? Let's connect: [email]"

Mistake #5: Project yang Gak Relevant sama Target Role

Kalau lo apply untuk marketing role, tapi portfolio lo full of coding projects—it's confusing.

Solution: Tailor portfolio untuk specific role. Kalau lo apply ke multiple different roles, consider bikin multiple portfolio pages (atau multiple sections di 1 portfolio).

Contoh Real: Portofolio Fresh Graduate yang Berhasil

Let me share 2 real examples (dengan identitas diubah) dari fresh grad yang successfully landed remote jobs dengan portfolio-driven application:

Case Study #1: Rara - Fresh Grad UI/UX Designer

Background:

  • Fresh grad dari kampus tier 2
  • 1x internship 3 bulan di local agency
  • IPK 3.1 (gak outstanding)
  • Apply ke 40+ companies dalam 2 bulan → 0 reply

What she did:

Rara spent 2 minggu build portfolio di Behance dengan 3 case studies:

  1. Tokopedia Redesign: Identified 5 UX pain points di Tokopedia app, proposed solutions dengan mockup & rationale
  2. Fictional Food Delivery App: Full design process dari user research → wireframe → high-fidelity mockup
  3. Personal Branding Project: Created personal logo & brand identity (to showcase graphic design skill)

Results after adding portfolio to applications:

  • ✅ Applied ke 15 companies (targeted approach dengan portfolio)
  • ✅ 6 responses (40% response rate vs 0% sebelumnya)
  • ✅ 4 interview invitations
  • ✅ 2 job offers: SGD 2,800/bulan (39 juta) & SGD 3,200/bulan (45 juta)
  • ✅ Took the 2nd offer, now working remotely from Yogyakarta

Key lesson: Portfolio > IPK. Rara's portfolio showed hiring managers that she can actually do the work, despite gak punya banyak formal experience.

Case Study #2: Dimas - Fresh Grad Marketing/Content

Background:

  • Fresh grad dari jurusan Komunikasi
  • Zero full-time experience (cuma freelance kecil-kecilan)
  • English pas-pasan (TOEFL 450)

What he did:

Dimas created simple Notion portfolio dengan 3 projects:

  1. Instagram Growth Case Study: Documented gimana dia grow personal Instagram dari 200 ke 2,500 followers dalam 90 hari (niche: productivity tips for students). Included strategy, content calendar, analytics screenshot.
  2. UMKM Social Media Management: Volunteered untuk manage social media untuk local clothing brand selama 2 bulan. Documented: before/after engagement rate, content strategy, results (sales increased 30%).
  3. Content Writing Portfolio: 5 blog posts tentang career & productivity (published di Medium + personal blog)

Results:

  • ✅ Applied ke 20 companies (mostly Southeast Asia startups)
  • ✅ 7 responses (35% response rate)
  • ✅ 3 interview rounds
  • ✅ 1 job offer: USD 2,500/bulan (35 juta) untuk Content Marketing role di Malaysia fintech startup (fully remote)

Key lesson: You don't need fancy portfolio website atau professional experience. Dimas pakai free Notion page + document real side projects. That's enough to prove his capability.

FAQ: Pertanyaan yang Sering Ditanya

Q: Gimana kalau gue gak punya project sama sekali? Bisa bikin portofolio gak?

A: Bisa banget. Ada 4 cara untuk create portfolio project tanpa experience:

  • Recreate existing product: Redesign app yang lo pakai (Tokopedia, Gojek, dll). Identify pain points & create better version. Document rationale & process.
  • Volunteer or pro-bono work: Reach out ke UMKM, NGO, atau startup kecil. Offer free help untuk 1-2 bulan in exchange for testimonial & permission to showcase work.
  • Personal project: Build something for yourself. App untuk track expenses, blog tentang hobi lo, social media account tentang topic yang lo passionate.
  • Course capstone project: Kalau lo ambil online course (Coursera, Udemy), biasanya ada final project. Polish & showcase di portfolio.
Q: Platform mana yang paling bagus untuk portofolio?

A: Tergantung role & technical skill lo:

  • Easiest (no coding needed): Notion or Google Sites (recommended untuk beginners)
  • For designers: Behance, Dribbble, atau Figma public files
  • For developers: GitHub + personal site (deploy ke Vercel/Netlify)
  • For data/analytics: GitHub + Jupyter Notebook + Tableau Public
  • Custom website: Webflow, Carrd, Wix (if you want more control over design)

Gue personally recommend mulai dengan Notion karena it's free, simple, dan looks professional. Lo bisa always migrate nanti.

Q: Harus dalam bahasa Inggris atau Indonesia?

A: Tergantung target company:

  • Kalau apply ke international/remote companies: 100% English. Hiring manager di Singapore/Malaysia/US gak bisa baca Indonesian.
  • Kalau apply ke local Indonesian companies: Indonesian is fine. But English is better karena shows international capability.
  • Best approach: Bikin 2 versions (English primary + Indonesian secondary) ATAU bilingual approach (mix English & Indonesian).

Pro tip: Even if English lo pas-pasan, still better pakai English untuk portfolio. Use tools like Grammarly untuk proofread. Hiring manager lebih appreciate effort untuk communicate in English than perfect grammar.

Q: Berapa project minimal yang harus ada di portofolio?

A: Minimum: 2 projects. Ideal: 3-4 projects.

Why 2 minimum? Karena:

  • 1 project = bisa kebetulan atau flukes
  • 2+ projects = shows consistency & range of skills

Don't go beyond 5-6 projects kecuali lo experienced professional. For fresh grad, 2-4 high-quality projects > 10 mediocre projects.

Q: Apakah bisa pakai project dari kampus/tugas kuliah?

A: Bisa, tapi dengan catatan:

  • Polish & add context: Jangan upload raw tugas kuliah. Add introduction, explain problem & solution, show results.
  • Focus on impact: Highlight apa yang lo contribute, bukan cuma "ini tugas kelompok gue".
  • Update & improve: Kalau project kampus lo dari 2 tahun lalu, update dengan skill/knowledge baru yang lo punya sekarang.

Ideally, mix campus projects dengan fresh personal/side projects untuk show that you're actively building & learning.

Q: Gimana kalau gue apply ke multiple different roles? Harus bikin multiple portofolio?

A: Ada 2 approaches:

  • Approach A (Recommended): Bikin 1 portfolio dengan multiple sections (e.g., "Marketing Projects", "Data Projects", "Design Projects"). Showcase range tapi organize by category.
  • Approach B: Bikin 2-3 targeted portfolio pages (e.g., portfolio-marketing.notion.site & portfolio-data.notion.site). Send relevant one based on role.

Approach A is easier to maintain. Approach B is more targeted tapi butuh more effort.

Kesimpulan: Your Portfolio is Your Ticket

Let's recap everything:

  • ✅ Portofolio = proof of work yang 3x increase chance untuk dapat interview
  • ✅ Fresh grad without experience WAJIB punya portfolio untuk compete
  • ✅ Lo gak butuh fancy website—Notion page is enough
  • ✅ Focus on 2-4 high-quality projects dengan clear context & results
  • ✅ Portfolio bisa dibikin dari nol dalam 7 hari (even if you have zero projects now)

Sekarang, pilihan ada di lo:

Option A: Continue Kirim CV Doang

Keep applying dengan CV + cover letter generic. Compete dengan ratusan kandidat lain yang persis sama. Response rate: <3%. Time to first interview: 3-6 bulan (kalau beruntung).

Option B: Build Portfolio Sekarang

Spend 7 hari build 2 solid projects. Launch portfolio. Attach ke setiap application. Response rate: 20-40%. Time to first interview: 2-4 minggu.

Gue tau mana yang gue pilih.

Dan gue hope you do too.

🎁 Download Template Portofolio Gratis Sekarang

Template Notion + Google Sites ready-to-use untuk berbagai role. Plus: Project ideas list, portfolio checklist, dan contoh real dari fresh grad yang berhasil. 100% Gratis.

Download Template Sekarang (Gratis)

What's Next?

Kalau lo serius pengen build portfolio & start getting interviews:

  1. Download template gratis (link di atas) untuk dapetin starting structure
  2. Block 2-3 jam hari ini untuk brainstorm project ideas & pick platform
  3. Commit to 7-day plan: Day 1-2 planning, Day 3-4 execute project #1, Day 5-6 polish + project #2, Day 7 launch
  4. Share portfolio link di CV, LinkedIn, dan setiap application lo kirim
  5. Track results: Response rate sebelum vs sesudah punya portfolio

Kalau lo butuh more hands-on guidance:

  • 30-Day Breakthrough Plan (Rp 99k): Daily action plan untuk build portfolio + apply to remote jobs + get interviews dalam 30 hari
  • Remote Career Masterclass (Rp 399k): Full program dengan video masterclass, 50+ templates, job board access, 1-on-1 portfolio review session

But even if you don't buy anything, at least start with the free template. Download. Customize. Build 1 project. Launch.

Because portfolio tanpa action = tetap stuck di gaji UMR.

Good luck building! 🚀

Tentang Penulis:
Lepas Batas membantu fresh graduate Indonesia keluar dari gaji UMR dan tembus kerja remote di perusahaan global. Founded by hiring managers yang sudah screen 10,000+ CV dan hire ratusan kandidat dari Indonesia untuk remote positions dengan salary USD 2,000-7,000/bulan.

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